European Union trademark opposition
EUIPO opposition proceedings for Chinese clients
Dreyfus represents Chinese rights holders and applicants in EU trademark opposition proceedings. We separate procedural urgency, legal merits and commercial options so that the Chinese instructing firm or company can make a clear decision.
The EUIPO states that an opposition must be filed no later than three months after publication of the EU trademark application. Once an opposition is admitted, the procedure includes a cooling-off stage that can be used to explore settlement before the adversarial phase.
Matter essentials
What the instruction requires
The sections below clarify the route, documents, decisions and local workstream for this specific matter.
Opposing an EU trademark application
We assess the earlier rights, territory, similarity, relevant goods and services, reputation evidence and proof-of-use exposure. Where several rights are available, we identify the combination that supports the case without unnecessary complexity.
Defending a Chinese applicant
We analyse admissibility, the scope and use of earlier rights, the likelihood of confusion and the value of limitation or settlement. If the earlier mark is subject to proof-of-use requirements, the request and evidence timetable must be managed carefully.
Evidence checklist
- the EUIPO reference, notice and procedural calendar;
- earlier registrations and ownership records;
- dated use evidence linked to the relevant goods and services;
- sales, invoices, packaging, catalogues, advertising and market data;
- Chinese documents requiring explanation or translation;
- commercial priorities and any settlement limits.
Our process
- Confirm the deadline and procedural position.
- Deliver a merits and evidence-gap assessment.
- Use the cooling-off period strategically where negotiation is appropriate.
- Prepare submissions and evidence for the adversarial phase.
- Report the decision, appeal options and portfolio consequences.
White-label EU representation
Chinese IP firms can retain the client relationship while Dreyfus handles the EUIPO workstream, English reporting and local procedural decisions.
See the official EUIPO opposition overview.
European Union trademark opposition
Send the EUIPO deadline
Send the matter reference, relevant rights, territory and any known deadline. We will confirm the appropriate first scope.

