Web 3.0 and digital assets
Protect Web 3.0 brands and digital assets in France and Europe
Dreyfus advises Chinese brands, platforms, creators and technology companies on the intellectual property and contract issues raised by NFTs, virtual goods, blockchain domains, tokenised assets, smart contracts and decentralised services in France and the European Union.
We start with the real product and business model, not the technology label. The review identifies the assets, rights holders, users, territories, distribution channels and regulatory interfaces before protection, contracts or enforcement are scoped.
Web 3.0 essentials
Connect IP rights with the actual digital product
A token does not automatically transfer copyright, trademark rights or commercial permissions. The legal layer must match the code, platform, content, customer journey and enforcement plan.
Core protection and contract workstreams
- trademark strategy for virtual goods, downloadable assets and related services;
- copyright ownership and licences for art, software, music, avatars and metadata;
- NFT terms, minting arrangements and platform or marketplace contracts;
- smart-contract responsibilities supported by clear off-chain legal terms;
- traditional and blockchain domain-name strategy;
- monitoring, evidence preservation, takedowns and dispute coordination.
Questions to resolve before launch
- Who owns the underlying content, code, brand and metadata?
- What does the purchaser actually receive or licence?
- Which entity operates the platform, issues the asset or sells to the user?
- Which countries and user groups are targeted?
- Can assets be transferred, modified, commercialised or revoked?
- Which marketplace, wallet, custody and dispute mechanisms are involved?
A practical China-to-Europe Web 3.0 review
- Map the project: identify assets, technology, parties, users, platforms and territories.
- Confirm ownership: review creators, employees, contractors, licensors and group companies.
- Protect the rights: align trademarks, copyright, domains, confidentiality and evidence.
- Build the contract layer: connect user terms, licences and responsibilities with the technical flow.
- Plan monitoring and disputes: define evidence, notices, platform action and escalation routes.
Define the regulatory perimeter early
Depending on the asset and the company’s role, a project may also raise questions under MiCA, consumer protection, the Digital Services Act, data protection, cybersecurity, advertising or financial regulation. Dreyfus coordinates the IP and contract workstream and identifies when specialist regulatory, financial, AML, tax, data or cybersecurity advice is required.
This division of scope helps the Chinese legal team avoid both regulatory gaps and duplicated reviews.
For Chinese brands, platforms and IP firms
We provide an English asset-and-risk checklist, identify the French and EU workstream and work as visible co-counsel or behind the Chinese instructing firm. The output links each risk to an owner, action, document and decision point.
Related expertise: trademarks, domain names, software and technology law, and e-commerce and marketplace law.
Web 3.0 and digital assets
Review a Web 3.0 launch or dispute in Europe
Send the project summary, parties, assets, platforms, target countries and planned launch or procedural deadline. We will confirm the first legal workstream.
