Trademark monitoring and defence
Monitor and defend Chinese brands in Europe
Registration is only the first step. Chinese brands entering France and the European Union can face conflicting filings, copied storefronts, counterfeit listings, abusive domain names and impersonating social accounts. Dreyfus combines monitoring with proportionate enforcement so that material threats are identified early.
Matter essentials
What the instruction requires
The sections below clarify the route, documents, decisions and local workstream for this specific matter.
A monitoring plan matched to risk
- French, EU and relevant international trademark registers;
- domain name registrations and websites targeting European customers;
- marketplaces, app stores and social media accounts;
- company names and other commercial identifiers where relevant;
- customs intelligence and repeat counterfeit channels.
The scope should reflect the client’s priority brands, territories, product lines, launch calendar and tolerance for false positives. A focused watch is more useful than a high volume of alerts without legal or commercial ranking.
From alert to action
- Verify: confirm the operator, use, territory, evidence and relevant rights.
- Prioritise: rank the issue by sales impact, customer confusion, safety risk and urgency.
- Select the route: platform notice, registrar action, opposition, cease and desist letter, customs measure or court action.
- Preserve evidence: retain dated screenshots, transaction data, product samples and correspondence.
- Report: provide the Chinese team with the result, next action and portfolio lesson.
Online and offline enforcement together
A copied product may appear simultaneously on a marketplace, a standalone site, a social account and an imported shipment. Dreyfus can coordinate domain name action, EU customs measures and French litigation strategy within one evidence file.
For Chinese IP firms
We can deliver prioritised alerts and recommended actions to the instructing firm, without contacting the end client. Approval thresholds and budgets can be agreed before monitoring begins.
Trademark monitoring and defence
Request a monitoring plan
Send the priority marks, registration numbers, products, territories, authorised sellers and known infringement patterns.
