E-commerce and marketplace law
EU e-commerce compliance for Chinese sellers and platforms
Chinese companies selling to consumers in France or elsewhere in the European Union need more than translated terms. The website, product listings, seller identity, checkout, returns, privacy information and product traceability must reflect the actual European business model.
Dreyfus provides a practical launch review focused on legal risk, consumer trust and conversion. We identify priorities, owners and evidence instead of delivering a generic checklist without implementation context.
Matter essentials
What the instruction requires
The sections below clarify the route, documents, decisions and local workstream for this specific matter.
Core launch workstreams
Seller and consumer information
- legal notice, trader identity and contact details;
- terms of sale, price, delivery and payment information;
- withdrawal, returns, refunds and legal guarantees;
- subscription, cancellation and customer-service flows;
- reviews, promotions and environmental or performance claims.
Product safety and traceability
Products sold online in the EU must meet applicable safety and information requirements. The General Product Safety Regulation strengthens the framework for online sales and direct imports. The responsible economic operator, warnings, traceability and recall process must be checked for the product category.
Platforms and illegal content
The Digital Services Act applies to online intermediary services, including marketplaces, in a proportionate way. A platform’s role, seller-verification process, notice mechanism and handling of illegal products or content require specific review.
Privacy, cookies and marketing
We review customer-data flows, privacy notices, cookie choices, marketing consent and processor arrangements, and identify when specialist data protection analysis is required.
China-to-EU questions to resolve
- Which company is the seller to the European customer?
- Who imports the product and who is the EU economic operator?
- Which marketplaces, warehouses and fulfilment providers are used?
- Which country versions, languages and delivery territories are live?
- Who handles returns, complaints, recalls and authority requests?
- Which trademarks, product images and content may be enforced?
Deliverable
Our review produces a prioritised action list, document changes, responsible owner and launch dependencies. Regulatory or product-specific questions outside the agreed IP and digital scope are flagged for the appropriate specialist.
Reference information is available from the European Commission on consumer rights, product safety and the Digital Services Act.
E-commerce and marketplace law
Request an EU e-commerce review
Send the matter reference, relevant rights, territory and any known deadline. We will confirm the appropriate first scope.
