European Union trademark filing
EU trademark filing for Chinese clients
An EU trademark offers one registration route covering all European Union member states. It can be efficient for a Chinese company preparing a multi-country launch, or for a Chinese IP firm coordinating European protection for its client.
Dreyfus acts before the European Union Intellectual Property Office, EUIPO, from clearance and filing through examination, opposition and registration. Instructions and recommendations are provided in English.
Matter essentials
What the instruction requires
The sections below clarify the route, documents, decisions and local workstream for this specific matter.
When an EU trademark can fit the business plan
- Sales or distribution are planned in several EU countries.
- The brand requires one coordinated portfolio and renewal route.
- Online activity reaches customers across the European Union.
- The client needs an EU-wide basis for monitoring and enforcement.
Because the right is unitary, an earlier right in one member state can affect the application. A national filing strategy may be more proportionate when risk is concentrated in a particular country.
What Dreyfus assesses before filing
- word, logo, Chinese-character and transliterated versions;
- the applicant and consistency of corporate details;
- priority claims and international filing history;
- goods, services and actual European sales plan;
- earlier EU and national rights with material conflict risk;
- the value of an EU filing compared with selected national filings.
EUIPO process
- Brief and risk review: we identify the required scope and material conflicts.
- Application: after approval, Dreyfus files and confirms the EUIPO reference.
- Examination: we handle formal or absolute-ground objections.
- Publication: we monitor the opposition period and report any third-party action.
- Registration: we confirm the result and can manage renewals, recordals, proof of use and enforcement.
For Chinese IP firms and agencies
We can act as a white-label EU representative. Your firm remains the main client contact while Dreyfus supplies local analysis, filings, evidence checklists and client-ready updates.
Official procedural information is available from the EUIPO.
European Union trademark filing
Request an EU filing assessment
Send the mark, owner, priority details, goods and services, launch countries and expected filing date.
