Madrid trademark designations
Madrid trademark designations for Chinese clients
The Madrid System allows a Chinese trademark owner to request protection in multiple territories through a centralised international filing route. It can simplify portfolio administration, but each designated office applies its own examination rules and third parties may still oppose the designation.
Dreyfus assists Chinese applicants and IP firms with designations covering France and the European Union, WIPO irregularities, provisional refusals and local proceedings before the INPI and EUIPO.
Matter essentials
What the instruction requires
The sections below clarify the route, documents, decisions and local workstream for this specific matter.
Issues to confirm before designation
- the Chinese basic application or registration and its exact scope;
- the owner details used across the portfolio;
- the territories to designate and the commercial reason for each;
- priority information and any filing deadline;
- goods and services that may require local adaptation;
- dependency on the basic right during the initial five-year period;
- earlier rights likely to affect France or the EU.
How Dreyfus supports the European workstream
- Designation strategy: compare France, EU and selected national routes.
- Formal review: identify owner, priority, classification or document inconsistencies.
- Local response: handle INPI or EUIPO objections and provisional refusals.
- Third-party proceedings: manage opposition, proof-of-use and settlement issues.
- Post-registration support: coordinate recordals, renewals, monitoring and enforcement.
For Chinese IP firms
We work directly with the instructing firm, provide an evidence checklist and report the choices that require client approval. The Chinese firm retains control of the international portfolio and client relationship.
Official information about international applications is available from the WIPO Madrid System.
What to send
Please provide the international registration or application number, the Chinese basic right, owner, designated territories, goods and services, current WIPO or office correspondence and any deadline.
Madrid trademark designations
Discuss a Madrid designation
Send the matter reference, relevant rights, territory and any known deadline. We will confirm the appropriate first scope.

