Fashion and luxury
European IP protection for Asian fashion and luxury businesses
Fashion and luxury launches combine fast product cycles, valuable brand assets and a high risk of copying. Dreyfus helps Asian labels, manufacturers, retailers and their IP counsel protect collections before launch and enforce rights across France and the European Union.
Matter essentials
What the instruction requires
The sections below clarify the route, documents, decisions and local workstream for this specific matter.
Build protection before disclosure
- clear and file the house brand, collection names and logos;
- protect product shapes, patterns, packaging and interfaces through designs;
- document authorship, ownership and transfers for creative assets;
- secure confidentiality with employees, studios, suppliers and partners;
- review lookbooks, campaigns and collaborations before publication;
- align protection dates with trade fairs, showrooms and online launches.
Control the European route to market
Distributor, licence, manufacturing, agency and collaboration agreements should define ownership, approved channels, territories, quality control, use of creative assets and exit obligations. This helps prevent local filings, uncontrolled marketplaces and stock disputes.
Detect and stop copying
We coordinate trademark and design watching, marketplace and social-platform action, domain name recovery, customs measures and French litigation. Alerts are ranked by commercial impact, consumer confusion, evidence and urgency.
- Preserve dated listings, social posts, product images and purchase evidence.
- Identify the seller, importer, platform, registrar and connected operators.
- Confirm the strongest trademarks, designs, copyright and unfair-competition arguments.
- Select the fastest proportionate enforcement route.
- Track repeat operators and adapt monitoring or customs data.
For Asian IP firms
Dreyfus can manage the French and EU workstream on a white-label basis, including filings, evidence checklists, online enforcement and local proceedings.
Published China-to-France matter
Trademark enforcement for a Shenzhen brand. Dreyfus has published an anonymised matter in which the firm coordinated an INPI opposition and a customs seizure to address infringement in France.
Relevant services
Trademarks, designs, customs and anti-counterfeiting, and domain names.
Fashion and luxury
Discuss a fashion or luxury portfolio
Send the matter reference, relevant rights, territory and any known deadline. We will confirm the appropriate first scope.
